Gray Matter 11

Home Staging Guide and Tips

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With the popularity of home staging television shows, many are wondering if staging works in the “real world.” Home staging is more than just good entertainment on a Saturday afternoon, it is a proven technique that sells homes in Hollywood and across the country.

Home staging is the art of preparing your house for sale by highlighting the home’s features through furniture arrangement, accent placement, and color choices. Home staging involves using interior design principles and marketing strategies to best represent your home.

Home staging works because a properly staged house is a house shown at its best condition. Each room contains important design elements: highlighted focal points, proper furniture placement to create a larger space and smooth traffic patterns, tasteful color selections on walls and through home decor, and properly placed home accents. All these principles working together create an atmosphere that triggers buyers’ emotions, causing them to fall in love with the home.

Selecting a Home Stager to help you get a house ready for sale used to be pretty easy since there were so few people in the industry. The public needs to know what to ask for when selecting a Home Stager and this top list should help give you some food for thought.

1. What kind of Training Does the Home Stager have?

There are courses a home stager can take and earn a designation, certification or accreditation. You can find accredited home stagers by searching online or by asking for referrals.

All stagers have a natural ability to do their work – that is a given. When a Stager proclaims they don’t need training, what they are saying is they don’t value education, or they don’t want to invest in their education. That is a mistake as Staging is not decorating or design, and handling clients involved in the selling process is very different than a client who is decorating their house. Any person that expects to succeed in business needs knowledge specific to that industry. Home Stagers are no different.

2. Should the Stager have insurance?

Definitely ask to see a copy of a current policy that includes liability coverage and coverage for any of the stager’s items they may use to add pizzazz to your house. A professional home stager should carry insurance – both liability and coverage for items provided from their inventory.

3. Is it all about Price?

You want to interview your Stager and ask for a proposal for services that is reasonable for your house. Most Stagers have a range of fees they charge depending on the service provided. When the average price reduction on a house sitting on the market is now between 5-20% (based on National Association of Realtor – July 2008) it’s important to remember: Staging your house is less than a price reduction – in any market and in any price range.

4. Should the Stager be Licensed?

The Stager should have a business license and be set up properly through the proper channels depending on where you live. You can ask to see a business license and also ask if the stager has any additional services or discounts to offer you from vendors they may partner with in your area or nationally.

Home staging is the art of preparing your house for sale by highlighting the home’s features through furniture arrangement, accent placement, and color choices. Home staging involves using interior design principles and marketing strategies to best represent your home.

Each room contains important design elements: highlighted focal points, proper furniture placement to create a larger space and smooth traffic patterns, tasteful color selections on walls and through home decor, and properly placed home accents. Selecting a Home Stager to help you get a house ready for sale used to be pretty easy since there were so few people in the industry. The public needs to know what to ask for when selecting a Home Stager and this top list should help give you some food for thought.

To learn more about home staging and interior design you can get some more guidance and tips from interior design park city specialists.

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